flash mob action

most of you probably have seen the frozen grand central flash mob action in new york but in any event i came across it again and it’s worth it to watch twice.

for those who didn’t know, a flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. the term flash mob is generally applied only to gatherings organized via social media or viral emails, rather than those organized by public relations firms or for a publicity stunt.

rumor has it that bill wasik, senior editor of harper’s magazine, created the first flash mobs in 2003. in one more than 100 people converged upon macy’s ninth floor rug department, gathering around an expensive rug. anyone approached by a sales assistant was advised to say that the gatherers lived together in a warehouse on the outskirts of new york, that they were shopping for a “love rug”, and that they made all their purchase decisions as a group. funny.

get it on with durex

not necessarily the funniest viral movies i’ve ever seen but worth watching. and the product is fun, so what the fxxx, right? definitely somewhat different then the usual condom advertising of just the product and a funny or provocative line to go with it. this is about having fun and that comes across.

check ’em out from top to bottom:

LED sheep

samsung, one of the consumer electronic companies that usually does stuff more on boring side of life landed now a big hit with their viral video “extreme sheepherding” done by the viral factory.

it is definitely entertaining to watch. having that said i can’t push upcoming thoughts about sony’s extremely successful color campaign aside. the fact that the two companies are direct competitors makes me, from a creative perspective, feel just slightly uncomfortable. anyways check it out so you know what people talk about right now.