branding, from the bottom up
March 12, 2009
it doesn’t always have to be the big initiative. sometimes the small things have a big impact and stand out more the the crazy advertising that gets lost in the media clutter. lego does not only has cool products but they apparently understand branding too.
according to positivesharing.com lego even tries to match the look of the minifig to the actual employee (gender, hair, glasses). as cool as it is they only provide executives, marketing and pr folks with them. seems like these kind of cards aren’t as cheap for lego as you might think. fun nevertheless.
rdi awards
December 20, 2007
the 2007 ‘royal designer for industry’ awards were given out early this month, honoring 6 uk designers; in addition 6 international designers, received ‘honourary royal designer for industry’ distinctions. the awards were set up by the ‘royal society for the encouragement of arts, manufactures & commerce’ in 1936 to encourage high standards in design. only 200 designers can hold the distinction at any time, making it one of the most highly regarded design honours in the uk. the distinction of ‘honorary royal designer for industry’ is also only awarded to a limited number of designers.the 2007 ‘rdi’ awards were given to edward barber and jay osgerby, nigel gee, margaret howell, ben kelly and simon waterfall. the honourary ‘rdi’ awards were given to naoto fukasawa, antonio citterio, john lasseter, mark pollack, erik spiekermann and piero tosi.
the “le monde” newspaper design by erik spiekermann
make my logo bigger
October 30, 2007
take a look at this funny web video. unfortunetaly for those who work in design and all related fields they do know that there is a lot of truth to it. painful client meetings to eliminate white space and increase logo sizes. although i have to say, some designer take it to the extreme opposite direction. does someone know a website which “promotes” that? make my logo smaller (so i can’t read it at all anymore). but seriously the “make my logo bigger” video and website is funny.
different brands different ways
October 29, 2007
interbrand and business week ranked the best global brands 2007 in their “all brands are not created equal” report. you can download the report as pdf file from the interbrand website. it provides insights on branding, the do and don’ts and a lecture about the “risers and decliners”.
get your stationery upgraded
October 9, 2007
simple but fun tool. hp and burton partnered up regarding brand identity. a new web section of hp’s corporate website not only gives insight into burton’s history of branding but offers also a tool to get a stationery design within minutes – provided in a pdf form. having seen many bad identities throughout my life and knowing what those shitty train station machines offer and cost this is quite cool.
mukki boude 