flash mob action

April 3, 2009

most of you probably have seen the frozen grand central flash mob action in new york but in any event i came across it again and it’s worth it to watch twice.

for those who didn’t know, a flash mob is a large group of people who assemble suddenly in a public place, perform an unusual action for a brief time, then quickly disperse. the term flash mob is generally applied only to gatherings organized via social media or viral emails, rather than those organized by public relations firms or for a publicity stunt.

rumor has it that bill wasik, senior editor of harper’s magazine, created the first flash mobs in 2003. in one more than 100 people converged upon macy’s ninth floor rug department, gathering around an expensive rug. anyone approached by a sales assistant was advised to say that the gatherers lived together in a warehouse on the outskirts of new york, that they were shopping for a “love rug”, and that they made all their purchase decisions as a group. funny.