LED sheep

April 2, 2009

samsung, one of the consumer electronic companies that usually does stuff more on boring side of life landed now a big hit with their viral video “extreme sheepherding” done by the viral factory.

it is definitely entertaining to watch. having that said i can’t push upcoming thoughts about sony’s extremely successful color campaign aside. the fact that the two companies are direct competitors makes me, from a creative perspective, feel just slightly uncomfortable. anyways check it out so you know what people talk about right now.

the wild things

March 26, 2009

awesome! spike jonze turned the alltime bestseller childrens book “where the wild things are”, originally written and illustrated by maurice sendak, into a movie that’s supposed to come out this year.

who as a child didn’t love the book where a young boy is sent to his room without supper after he misbehaved. once in the room he enters an imaginary forest with monsters…

it’s going to be interesting to see how the director of “being john malkovich” and “jackass: the movie” interprets this tale. quite a jump but jonze is a fantastic director.

 
all-7

slip is a short film produced by the interactive agency akqa for xbox. it is produced pretty well, the images are great and the VO fits the purpose and visuals. the film portrays a freerun beyond the possible. the footage was filmed by 4 HD cameras, capturing 1000 frames per second.

akqa claims this has been the first time cameras like these were attached to a freerunner, filming the pov. golden square did the post production, adephoi music the sound design.

by “fast company” 02/11/09

1.
Crispin Porter + Bogusky
: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.

2.
TBWA\Worldwide
: TBWA’s Media Arts Lab’s “Get a Mac” tag team continues to define the brand battle of the 21st century.

3.
Barbarian Group
: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.

4.
AKQA
: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald’s, and sneaker-design tools for Nike.

5.
Naked
: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.

6.
AdMob
: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.

7.
Saatchi & Saatchi S
: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.

8.
Goodby, Silverstein & Partners
: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.

9.
42 Entertainment
: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.

10.
Obscura Digital
: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.

fast company website

this is kind of fun but it seems people really like it. the reason why i say kind of is because some of the transitions are too amateur like and obvious. having that said i found it still worth watching and entertaining. i looked at it a couple of times during the democratic tv debate last saturday when bill richardson talked – poor guy.

floria sigismondi

October 24, 2007

floria sigismondi’s work is marked by creating hyper-surreal worlds. as a multi-disciplinarian she works as artist, photographer and director producing hallucinatory pieces often combining paintings, photography, video and early film aesthetics to dark poetic plays.

floria sigismondi website

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came across a great commercial and even though it’s not new it’s worth it to show. malcom venville directed this aesthetically stunning and impactful piece for amv bbdo and their client choice fm. having ex navy seal mark stefanich shooting with his hand gun and no stand on the shown objects malcom shot the same object with his camera at 10.000 frames per second. wow.